The launch of BYD World, an interactive virtual dealership experience devoted to providing new opportunities for customers to interact with the BYD brand and its products in the Americas, was announced by MeetKai, the industry-leading conversational AI and metaverse company, and BYD Auto, the green technology leader and multinational manufacturer of new energy vehicles (NEVs).

 

"MeetKai is thrilled to partner with BYD to introduce a new blueprint for the future of automotive retailing and user experiences on the web," said MeetKai Co-Founder and CEO, James Kaplan. "As a company, we remain steadfast in our goal to proactively eliminate barriers for entry into the metaverse in order to create new opportunities for greater connectivity and engagement."

 

The BYD metaverse platform, powered by MeetKai's cutting-edge AI and spatial computing technology, seamlessly combines the virtual and real worlds to provide unique immersive brand experiences. Visitors to the virtual dealership, which is accessible from any device with a web browser, are free to peruse a digital showroom featuring 360-degree lifelike renderings of the excellent selection of electrical vehicles offered by BYD. 

 

"At BYD, we are always looking for unique and innovative ways to reach our end consumer, and we believe the Metaverse is the next frontier for selling cars and engaging with the consumer," said Stella Li, Executive Vice President of BYD Company Limited and CEO of BYD Americas, "Technological innovation is part of our brand identity and we couldn't be more excited to partner with MeetKai to deliver new and more personalized opportunities for our fans and customers to interact with our products in an easily accessible, convenient setting.